Why Human Touch is Bigger Than Automation in a BPO Setup?
There has always been a lot of talk around the significance of human touch in the world of customer service. Technology has been able to provide the Business Process Outsourcers with new ways to make the customers and callers smile. Here is an example: predictive analytics have made it possible for the BPO service providers to predict customer problems before they arise. However, despite the presence of predictive analytics (and other forms of technology), it is the human touch that helps a BPO call centre to retain its customers in the long run. Embracing automation to leverage customer experience and satisfaction is important. However, it is the richness of human interactions that gives rise to a memorable customer experience. Chat with your customer/caller and listen to him patiently. He will open up to you. Here is why human touch is bigger than automation. A BPO Executive Deals with Humans A BPO executive deals with humans, i.e. customers. Therefore, it is importan...